During our quarterly campaigns we make sure that AJ Crimsosn’s voice and conversation was consistent with what we are focusing on for that period. This engagement is managed by our email funnel system and consistent blog post/outreach.
Our focus was branding AJ Crimson as a whole with the focus of pushing sales for key products within our conversation. This is completed with products being available and infused in the conversation with keywords, placement & visuals.
Our results was measured by the % of engagement, the clicks and opens of emails and the conversation for a period.
Engagement Per Post/Email – Up 37%
Clicks and Opens – Up -22%
Digital Transactions from Clicks & Opens for key engagements – Up 41%